5 Reasons to be original
Original Thinkers

Kevin Roberts

An idea's only an idea once.
Kevin Roberts / CEO Worldwide / Saatchi & Saatchi
rex anthony

Provoking and inciting a reaction is at the heart of creating an emotional attachment to a product or a customer. Being original goes one step farther by becoming an action agent that helps people identify with brands, creates loyalty and in turn buy products – all while flying under the human radar.
Rex Anthony / Brand Steward / regardingx.com
Ken Jacobs

Originality is the heart and soul of your brand. Questioning the value of using original images is tantamount to questioning the value of originality itself.
Ken Jacobs / Creative Director / turncommunications.com

 
Kristen Siegle

Seeing the world with new eyes, again and again, is the one essential thing we do.
Kristen Siegle / Creative Director / Yamamoto Moss Mackenzie

 
Michael Whalen

Think about it. If your company and product benefits real dollar utility from differentiation, then you want to be able to communicate that difference with words and images that ARE different.
Michael Whalen / Fine Artist

 
Fred Greaves

Other images can be similar, or have their style copied, but the magic of an original image is that it is real and fresh and captures the viewer.
Fred Greaves / Photographer / fredgreaves.com

 
Fred Greaves

Along the way Mix it up. Hear the voices. Repeat the procedure.
Matthew Kruchko / Senior Associate / Applied Storytelling, Inc